Advertising Terms
Please read these terms before purchasing or submitting any advertising product on advertise.newcastillian.com. All advertising products are subject to approval, payment confirmation and Newcastillian News advertising standards. By purchasing or submitting advertising material, you acknowledge that you have read and accepted these Advertising Terms.
1. General Advertising Policy
All adverts, campaigns and submitted materials are subject to approval by Newcastillian News before publication. Payment does not guarantee publication. Newcastillian News may reject, pause, remove or request changes to any advert, campaign or submitted material that does not meet our advertising standards, publication requirements, ethical guidelines or legal obligations. Advertising purchases do not influence Newcastillian News editorial coverage, newsroom decisions, article selection, reporting, headlines, placement of editorial content or the tone of any editorial article. Paid advertising and editorial content remain separate.
2. Advert Boosts
Advert Boosts are short-term paid advert placements that appear inside eligible Newcastillian News articles. Advert Boosts are temporary placements only and do not include: graphic design, social media posting, evergreen placement, editorial coverage, campaign management, guaranteed placement in a specific article. Advertisers must supply final artwork. Newcastillian News is not responsible for designing, correcting or rebuilding Advert Boost artwork unless a separate design service is agreed to in writing. Advert Boost duration only begins once payment has been confirmed, artwork has been received, the advert has been approved, and scheduling has been completed. Advert Boosts appear within eligible article environments. Placement is subject to article availability, platform structure, technical layout and scheduling capacity.
3. Social Visibility Packages
Social Visibility Packages are paid advertising placements distributed through selected Newcastillian News social media platforms. All supplied artwork, captions, links and campaign details are subject to review and approval before posting. Artwork must be supplied by the client unless otherwise agreed in writing. Newcastillian News reserves the right to adjust captions, wording, scheduling and post structure to suit platform requirements, advertising standards and audience suitability. Social media reach, engagement, clicks, enquiries, sales or leads are not guaranteed.
4. In-Article Visibility Packages
In-Article Visibility Packages include evergreen advert placements inside Newcastillian News article content, together with the specific social media distribution and graphic design elements listed in the selected package. Evergreen placement means the advert is intended to remain visible within eligible article environments for an extended period. However, placements may be adjusted, replaced, paused or removed where required due to technical changes, legal concerns, platform changes, content restructuring, compliance issues or publication requirements. Graphic design is included only where stated in the selected package. Design is based on information, branding, logos, images and direction supplied by the client. Social media distribution is included only as specified in the selected package.
5. Partner Content
Partner Content is paid commercial content and does not constitute independent editorial reporting. Partner Content may include client-supplied content, professionally written content, cybertorials, contributor articles or feature-style commercial content. All Partner Content is subject to review, suitability checks, editing, headline refinement, factual clarity, compliance review and final approval by Newcastillian News. Newcastillian News may edit submitted content for clarity, grammar, readability, accuracy, tone, formatting, publication standards and legal or ethical suitability. Publication of Partner Content does not guarantee enquiries, sales, public response, media attention, search performance or future editorial coverage. Partner Content must not be misleading, defamatory, unlawful, deceptive or presented in a way that confuses paid content with independent editorial reporting.
6. Healthcare and Professional Compliance
Healthcare, medical, legal, financial and other regulated professional advertising must remain factual, ethical and professionally appropriate. Healthcare-related advertising must focus on education, awareness, professional credibility and public information. It must not include misleading claims, guaranteed outcomes, inappropriate incentives, comparative claims, fear-based messaging or content that could mislead patients or the public. Newcastillian News may reject or request amendments to any healthcare or professional advert that may conflict with professional regulations, ethical standards, public trust or responsible advertising practice. The advertiser remains responsible for ensuring that all professional, healthcare, medical, legal or financial advertising complies with the rules, codes and obligations that apply to their profession or industry.
7. Artwork and Content Requirements
Advertisers must supply clear, readable and suitable artwork or content for publication. Recommended Advert Boost artwork size: 1200 x 675 px or 1200 x 1200 px. Recommended file types: JPG, PNG or WebP Artwork should: be clear and readable on desktop and mobile, include the business name or logo, include a clear offer, message or call-to-action, include a website, phone number or WhatsApp number where relevant, avoid excessive small text, avoid misleading claims, avoid offensive or unsuitable imagery. Newcastillian News may request revised artwork if the submitted material is unclear, poor quality, misleading, unsuitable, offensive, non-compliant or technically difficult to display. The advertiser confirms that they have the right to use all supplied images, logos, trademarks, wording, claims and promotional material.
8. Payment, Scheduling and Activation
Payment is required before any advert, campaign or package is activated, unless otherwise agreed in writing. Orders are only processed once payment has been confirmed. Campaigns and adverts will only go live after: payment confirmation, receipt of required artwork or information, approval by Newcastillian News, scheduling confirmation, completion of any required design or content preparation where applicable. Requested dates are subject to availability and approval. Newcastillian News will make reasonable efforts to meet requested dates, but cannot guarantee activation where artwork, information, payment or approvals are delayed.
9. Cancellations, Refunds and Changes
Orders that have already been designed, scheduled, published, activated or partially delivered may not be fully refundable. Refunds or credits, where approved, remain at the discretion of Newcastillian News. Client-requested changes after approval or activation may delay publication or campaign delivery. Advert Boosts are short-term placements and must be submitted timeously. Delays caused by late artwork submission, missing information, poor artwork quality or delayed approval may affect the campaign start time. Where an advert is rejected due to unsuitable content, Newcastillian News may request revised material. If suitable material is not supplied, Newcastillian News may decline publication.
10. Prohibited Content
Newcastillian News may refuse advertising that is: illegal, deceptive, defamatory, hateful, discriminatory, unsafe, exploitative, adult-oriented, scam-related, misleading, politically inflammatory, medically irresponsible, financially misleading, harmful to readers, damaging to public trust, unsuitable for the Newcastillian News platform. Newcastillian News may also refuse advertising that conflicts with editorial integrity, publication standards, community safety, legal obligations or responsible advertising practice.
11. Editorial Independence
Advertising purchases do not buy editorial coverage. No advertiser may pay to influence, alter, suppress or shape Newcastillian News editorial reporting. Newcastillian News does not guarantee positive coverage, article publication, newsroom attention, favourable reporting or editorial support in exchange for advertising spend. Paid advertising, Partner Content and editorial content remain separate.
12. Performance and Results
Newcastillian News may provide basic performance feedback where available, such as views, clicks, link activity, WhatsApp taps or general campaign observations. Performance results are not guaranteed. Advertising outcomes depend on multiple factors, including advert quality, offer relevance, timing, audience interest, campaign duration, platform behaviour and external market conditions. Newcastillian News does not guarantee sales, enquiries, bookings, leads, conversions or revenue from any advertising product.
13. Third-Party Platforms
Some advertising packages may include distribution through third-party platforms such as Facebook, Instagram, WhatsApp, LinkedIn or other digital channels. Newcastillian News is not responsible for outages, algorithm changes, platform restrictions, account limitations, content takedowns, technical issues or performance changes caused by third-party platforms. Where social media posting is included, posts are subject to the relevant platform’s rules, technical limitations and content policies.
14. Liability
Newcastillian News is not responsible for losses, damages, missed opportunities, incorrect client-supplied information, broken links, poor-quality supplied artwork, delayed client responses, rejected content, platform downtime or third-party technical issues. The advertiser is responsible for ensuring that all submitted information, claims, pricing, offers, contact details and promotional material are accurate and legally suitable. The advertiser agrees to indemnify Newcastillian News against claims arising from client-supplied material, including copyright infringement, trademark misuse, misleading claims, unlawful promotions, defamatory content or regulatory breaches.
15. Updates to These Terms
Newcastillian News may update these Advertising Terms from time to time. The version published on advertise.newcastillian.com at the time of purchase or submission will apply to the relevant advertising order, unless otherwise agreed in writing.
Key Terms at a Glance
- All advertising is subject to approval.
- Payment is required before activation.
- Advert Boosts are temporary placements.
- Advert Boosts do not include design or social media posting.
- In-Article Visibility Packages include evergreen placement where stated.
- Advertising does not influence editorial coverage.
- Artwork must meet quality and suitability standards.
- Healthcare and professional content must remain compliant.
- Performance, enquiries, sales and leads are not guaranteed.
- Terms may be updated without prior notice.