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Healthcare Visibility Packages

Our portfolio is designed to support doctors, specialists, optometrists, physiotherapists, psychologists, medical practices, clinics and healthcare institutions through educational media partnerships structured around professional credibility, public awareness and ethical communication.

CONTACT SUPPORT

Choose Your Ethical Healthcare Package

Credible. Educational. Community-focused.

Choose the package that best matches your professional role, communication requirements and preferred level of visibility.

Professional Profile Feature

Ideal for Medical Practitioners
R 9 500 Each
  • 1 professionally written feature article
  • 3 approved photographs
  • 1 Facebook post
  • 1 Instagram post
  • 1 WhatsApp Groups post
  • 1 WhatsApp Channel post
  • 1 LinkedIn post
  • 1 story share on Instagram & Facebook
Select Profile Feature
Introduce your professional background, qualifications, area of practice and approach to patient care through a professionally prepared feature article. The content is structured to build professional awareness and help the public better understand who you are and the healthcare services you provide.

Healthcare Awareness Partnership

Ideal for Medical Practices
R 6 000 Per Month
  • 1 professionally developed health-awareness article
  • Collaborative topic & content development
  • 1 Facebook post
  • 1 Instagram post
  • 1 WhatsApp Groups post
  • 1 WhatsApp Channel post
  • 1 LinkedIn post
  • 1 story share on Instagram & Facebook
Select Awareness Partnership
Build sustained professional visibility through monthly educational content developed collaboratively with the participating healthcare professional or practice. Each article focuses on a relevant healthcare topic and helps the public understand symptoms, prevention, available care pathways and when professional assessment may be appropriate.

Community Health Contributor

Ideal for Medical Practitioners
R 3 500 Each
  • 1 Q&A-style mini article
  • Topic developed by Newcastillian News
  • Practitioner contribution & factual input
  • 1 Facebook post
  • 1 Instagram post
  • 1 WhatsApp Groups post
  • 1 WhatsApp Channel post
  • 1 LinkedIn post
  • 1 story share on Instagram & Facebook
Select Community Contributor
Newcastillian News creates a focused health-related topic and invites one medical professional to contribute expert information through a concise Q&A-style article. This provides the participating professional with an opportunity to educate the public and contribute credible insight within their registered field of practice.

Corporate Health Communications

Ideal for Hospitals and Medical Practices
R 11 500 Per Quarter
  • 1 professionally written article per quarter
  • Professional article structure & copywriting
  • 1 Facebook post
  • 1 Instagram post
  • 1 WhatsApp Groups post
  • 1 WhatsApp Channel post
  • 1 LinkedIn post
  • 1 story share on Instagram & Facebook
Select Corporate Health
Maintain consistent, factual communication with the public through one professionally written and published article every quarter. Content may highlight facility developments, technology updates, staff introductions, expanded services or corporate social responsibility initiatives. The focus remains on transparency, community information and factual institutional communication rather than aggressive promotion.

Digital Health Hub Contributor

Ideal for Medical Practitioners
R 16 000 Per Year
  • 4 articles per year
  • 1 article per quarter
  • Publication under the practitioner’s byline
  • Editorial review and preparation
  • Professional biography and headshot
  • Optional clinic or practice link in the biography
  • 1 Facebook post
  • 1 Instagram post
  • 1 WhatsApp Groups post
  • 1 WhatsApp Channel post
  • 1 LinkedIn post
  • 1 story share on Instagram & Facebook
Select Health Hub Contributor
Establish a recurring educational presence through quarterly healthcare articles published under the participating practitioner’s byline. The practitioner supplies professional knowledge and factual input, while Newcastillian News reviews and prepares the content for publication.

Institutional Partnership Programme

Ideal for Hospitals and Medical Practices
R 60 000 Per Year
  • 4 health-awareness articles
  • 1 health-awareness article per quarter
  • 16 social media posts
  • 4 social media posts per quarter
  • 2 professionally developed Partner Content features
  • 1 feature every six months
  • Facebook distribution
  • Instagram distribution
  • WhatsApp Groups distribution
  • WhatsApp Channel distribution
  • LinkedIn distribution
  • Instagram and Facebook story sharing
Select Institutional Partnership
A comprehensive annual healthcare communication programme for institutions that require sustained educational content, regular social visibility and professionally developed organisational features. The programme combines public health education with factual institutional communication throughout the year.

INCLUDED

  • Professionally written, factual & educational content
  • Distribution across selected Newcastillian News digital platforms
  • Editorial review for clarity, suitability & responsible presentation
  • Factual approval opportunity before publication
  • Focus on education, awareness & community value
  • Website or practice links where appropriate
  • Strengthened professional credibility and public awareness

NOT INCLUDED

  • Paid advertising or boosted social media posts
  • Formal legal or HPCSA compliance certification
  • Direct patient solicitation
  • Promotional specials or improper patient incentives
  • Comparative or misleading claims
  • Independent editorial coverage
  • Clinical or product endorsements
  • Unlimited rewrites or changes
  • Content that conflicts with professional advertising requirements

Disclaimer

Healthcare professionals and institutions remain responsible for ensuring that all supplied information complies with the professional and regulatory rules applicable to them.

How It Works

Choose Your Package

Select the right option for you, your practice or institution.

Complete Payment

Pay securely online to confirm your booking and begin the content process.

Share Your Expertise

Provide your information, photographs and professional input.

We Create, Publish & Amplify

We prepare, approve and distribute your content across the included channels.

Healthcare Visibility FAQs

What is the Ethical Healthcare Visibility Portfolio?

The Ethical Healthcare Visibility Portfolio helps healthcare professionals, practices and institutions share factual health information, professional knowledge and community-awareness content through Newcastillian News.

The focus is on education, credibility and responsible public communication rather than aggressive medical advertising.

The packages are designed for registered healthcare professionals and organisations, including:

  • Doctors and medical specialists
  • Psychologists
  • Physiotherapists
  • Optometrists
  • Allied healthcare professionals
  • Medical and dental practices
  • Clinics and day hospitals
  • Private hospitals
  • Healthcare institutions

 

The appropriate package will depend on whether the client requires a once-off professional feature, recurring educational content or a broader institutional communication programme.

The packages are structured around ethical healthcare communication principles, with an emphasis on education, awareness and factual professional information.

Newcastillian News does not provide legal advice or formal HPCSA certification. The participating healthcare professional or institution remains responsible for ensuring that all information and professional claims comply with the regulations applicable to them.

Each package serves a different purpose:

Professional Profile Feature
A professionally written feature introducing an individual healthcare practitioner, their qualifications, experience and area of practice.

Healthcare Awareness Partnership
A monthly educational-content partnership for practices requiring consistent public-health communication.

Community Health Contributor
A concise Q&A-style article in which a practitioner contributes professional insight to a health topic developed by Newcastillian News.

Corporate Health Communications
A quarterly communication option for hospitals and practices covering factual facility developments, technology, staff or community initiatives.

Digital Health Hub Contributor
Four practitioner-contributed articles per year, published under the practitioner’s byline and subject to editorial review.

Institutional Partnership Programme
A comprehensive annual content and visibility programme for hospitals, practices and larger healthcare institutions.

Suitable content may include:

  • Public-health education
  • Prevention and early detection
  • Symptoms that should prompt professional assessment
  • Explanations of healthcare services or treatment pathways
  • Practitioner profiles
  • New technology or facility developments
  • Staff introductions
  • Community-health programmes
  • Healthcare awareness campaigns
  • Frequently asked patient questions
  • Corporate social responsibility initiatives

All content must be factual, responsible and suitable for a general public audience.

Yes, your practice, qualifications and services may be presented factually.

However, the content should not pressure readers into treatment, guarantee outcomes or use exaggerated promotional language. The primary purpose should remain education, awareness and professional credibility.

Healthcare discounts, incentives and special offers may conflict with professional advertising requirements.

Any such request must be reviewed before acceptance. Newcastillian News may decline or revise content that creates an improper patient incentive, encourages unnecessary treatment or conflicts with healthcare advertising standards.

Claims such as “the best”, “number one”, “leading” or “better than other practitioners” will generally not be accepted.

The content should instead focus on factual information such as qualifications, experience, professional registration, areas of practice, available facilities and the practitioner’s approach to care.

Yes. Relevant qualifications, professional registrations, experience and areas of practice may be included, provided that the information is accurate and consistent with the practitioner’s registered professional scope.

Newcastillian News may request supporting information where necessary.

This depends on the package selected.

Professionally written packages may involve an interview, structured questionnaire or detailed briefing. Contributor packages may require the practitioner to supply professional input, written responses or a completed article for editorial review.

Yes. The participating practitioner or authorised institutional representative will receive the content for factual review before publication.

You may correct names, qualifications, dates, medical information and other factual details. Newcastillian News retains control over the final structure, wording, headline and presentation.

Reasonable factual corrections and one consolidated round of amendments are ordinarily included.

Repeated rewrites, a substantially different angle or changes outside the original brief may require an additional quotation.

The participating practitioner or healthcare institution is responsible for confirming that all medical and professional information attributed to them is accurate.

Newcastillian News edits content for readability, clarity and publication standards but does not replace clinical or professional verification.

Yes. A relevant link may be included to your:

  • Practice website
  • Professional profile
  • Appointment or enquiry page
  • Telephone number
  • Official WhatsApp contact
  • Clinic or institutional website

The link must be correct, active and connected to the participating healthcare professional or organisation.

Yes. Clients may supply suitable high-resolution photographs.

Images should be professional, relevant and cleared for publication. Depending on the package, suitable images may include a practitioner portrait, practice exterior, consultation room or facility photograph.

Screenshots, heavily compressed images and photographs containing confidential patient information may not be accepted.

Photography is only included where it is specifically stated in the package or confirmed in writing.

Where the package refers to approved photographs, the client should confirm whether these will be supplied by the practice or produced by Newcastillian News. Additional photography or videography may be quoted separately.

Only where all necessary informed consent, privacy permissions and supporting documentation have been obtained.

Newcastillian News may decline patient-identifiable content where consent is unclear or where publication could compromise the patient’s privacy, dignity or welfare.

Yes. Healthcare Visibility content will be identified appropriately as paid, sponsored or partner content.

This ensures transparency and clearly separates commercial healthcare communication from independently commissioned Newcastillian News reporting.

Depending on the package, distribution may include:

  • Facebook
  • Instagram
  • Newcastillian News WhatsApp Groups
  • Newcastillian News WhatsApp Channel
  • LinkedIn
  • Facebook and Instagram stories

 

The exact number and frequency of posts depend on the package selected.

No. The included social media distribution refers to organic publication through Newcastillian News’ own platforms.

Meta advertising spend, boosted posts, paid targeting and third-party advertising costs are not included unless separately quoted.

Publication frequency depends on the package:

  • Once-off packages are published once
  • Monthly partnerships include one article per month
  • Quarterly packages include one article every three months
  • Annual contributor programmes are distributed according to the schedule stated in the selected package

 

The publication schedule is confirmed once payment, interviews, supporting material and approvals have been completed.

You may request a preferred date, particularly for awareness months, launches, new facilities or planned healthcare initiatives.

The date is only confirmed after payment, the required information, photographs, interviews and factual approval have been received.

Content described as evergreen is intended to remain available on Newcastillian News after the initial promotional period.

However, content may be amended or removed where information becomes outdated, inaccurate, legally problematic, technically unavailable or inconsistent with current publication requirements.

Requests to change or cancel a booking will be handled according to the Newcastillian News Advertising Terms.

The options available may depend on whether interviews, writing, design, scheduling or publication work has already begun. Completed production work and services already delivered may remain chargeable.

No. Paid Healthcare Visibility content and independent news reporting are managed separately.

Purchasing a package does not guarantee a news article, interview, favourable reporting or future editorial coverage of the practitioner, practice or institution.

No. The packages provide defined content production, publication and distribution services.

They do not guarantee a particular number of article reads, social engagements, enquiries, referrals, appointments or patient bookings.

Choose the Healthcare Visibility Package that best suits your needs and complete the online booking.

Our team will then contact you to confirm the content brief, required information, photographs, interview arrangements and preferred publication schedule.

All Healthcare Visibility content is subject to factual, editorial and advertising review. Participating healthcare professionals and institutions remain responsible for ensuring that supplied information complies with the professional and regulatory requirements applicable to them.

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